Understanding markets and customers | Identifying and using technologies purposefully | Envisioning organizational and value-creation models

How will innovations arise in the future? Increasingly shorter development cycles, many different technological opportunities and entirely new forms of teamwork are changing workplace processes of innovation. They will also affect market conditions and customer behavior in the long term.
In the scope of diverse research projects, scientists on Mobility and Innovation Systems teams work on solutions and methods for conceiving, designing and introducing product, process and service innovations. These interdisciplinary project teams always pursue a holistic approach that is compatible with technology, people and the environment. Research pursuits emphasize close cooperation between the domains of mobility, energy, information technology and communications technology.
To ensure that we translate theory into practice, we test our approaches on our own fleet of electric vehicles, in our smart microgrid living lab or in our in-house mobility innovation lab, which is a prototyping facility as well as a creativity space for ideation and expert workshops.