Mobility Behaviour Lab

The Mobility Behavior Lab analyzes, designs and forecasts future mobility systems from the perspective of human behavior. The focus is on the acceptance potential of new, shared and intermodal mobility solutions. Using qualitative and quantitative approaches from psychology, behavioral modelling, social sciences, design and innovation research, among others, innovative mobility solutions and mobility-related products are designed, tested and validated in experimental laboratory studies, under real-life conditions and interactive formats. A broad spectrum of data- and sensor-based methods is available for this purpose, ensuring that methods can be selected and combined to precisely meet research needs. The laboratory equipment can be flexibly adapted to specific cases and questions, and field studies can be conducted at any location. The result is a consistent alignment of innovative mobility services and products, as well as mobility-related measures and strategies, with individual user needs.

• User studies under laboratory conditions and in real environments, e. g. product evaluation studies in naturalistic and virtual settings
• Computer-assisted laboratory experiments, e. g. decision experiments, preference measurements, impact measurements
• Development of measurement methods and survey scales in the context of mobility, innovation and acceptance research
• Sensors for measuring mental states and physical reactions, e. g. eye tracking, biostatistical emotion measurement
• Simulation of social diffusion and acceptance processes with a focus on sustainable mobility solutions
• Interactive workshop and interview formats for deriving user needs and generating product ideas
• Impact measurement of implemented mobility measures (policy evaluation)