Future Meeting Space presents research on the future role of business events

In the future, business events will be multisensory and authentic

Press release / March 30, 2021

As part of the corporate communications mix, business events are set to play an increasingly important role. At a recent online event, Future Meeting Space – an innovation network set up by Fraunhofer IAO and GCB German Convention Bureau – has now presented the results of 18 months of intensive research in this field. The study, which is free of charge, looks at the changed circumstances for the event industry and stakeholders’ shifting expectations.