Study by Fraunhofer IAO and GCB German Convention Bureau e. V. demonstrates transforming role of business events

Business events in flux

Press release /

Why will people attend in-person events in future and what added value will they gain from them? As part of a study, the Future Meeting Space innovation network provides answers to these questions and more, as well as offering practical recommendations for action. Equipped with its findings, the network is moving on to its next phase of research and tackling the question of the changing role of business events at a time when multiple challenges are emerging simultaneously.

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