© Alica Weisener
Get users excited with positive UX
You may have heard the expression “user experience” – or “UX” for short. But what does it mean? What qualities must a product possess for users to develop an emotional attachment to it and enjoy working with it? Small and medium-sized enterprises (SMEs) can find answers to this question in the recently opened “Design4Xperience” competence center. The center helps SMEs develop new concepts that dovetail with the needs of the respective customer segment.