People and services

Foto: Ludmilla Parsyak, © Fraunhofer IAO


Optimizing services to increase added value

High-quality service products are an important economic factor – and not just for conventional service providers.

As a pioneer of service research in Germany, Fraunhofer IAO uses its knowledge advantage to assist all kinds of companies.

  • For years it has been applying scientific principles to create successful business ideas in a process called service engineering.
  • The institute’s innovative ServLab is the only one of its kind in the world, offering companies a platform for designing and testing services.

Fraunhofer IAO combines the insights from this lab with its cross-sector experience to optimize processes and support companies in developing sustainable business models.

With its extensive methodological expertise, customized concepts and the synergies of its interdisciplinary network, Fraunhofer IAO finds ideal solutions for its clients.



Services development

Wherever you find people at work, you will find new ideas constantly being created. But which ones have the potential to be developed into a competitive service? We offer our clients practical, in-depth assistance to help them systematically open up new markets from their internal idea pools.    


Business models for services

We’ve systematically examined and developed successful business models for service providers of every size for years. Constantly changing market conditions and customer requirements call for ongoing adjustments to business models. Working together with our customers, we develop tailored and innovative solutions – for new and existing business plans.


Analysis of service portfolios

Companies can target product marketing and shape internal processes more efficiently when they have their service portfolio clearly in mind. We bring a vendor neutral perspective and a wealth of experience to help companies optimize their service portfolio.


Optimization of service processes

Efficient processes boost productivity and improve both customer and employee satisfaction. Clearly defined processes are the key to central service management. At Fraunhofer IAO, we visualize service processes and help our customers to plan and implement their process management solution.


Market research on services

What do customers really think? Where’s the market going? And how will those changes affect the services a company offers? Fraunhofer IAO draws up tailored market research solutions that help customers find answers to these questions and offer support in company decisions, such as strategy.


Service technician training

Employees reflect a company’s expertise and capabilities to the outside world when they interact with customers. We work closely with our clients to develop customized, practice-oriented training concepts and to foster a deeper understanding of both the company’s own service processes and customer requirements.