Optimizing the product innovation process

Optimierung der Produktentstehung
Foto: Bernd Müller, © Fraunhofer IAO


How lead times and costs for new products can be reduced

These days, many companies must create new products for the market in ever shorter cycles, forcing them to address the challenges of

  • ensuring high quality with excellent flexibility,
  • safeguarding best use of available resources and production facilities,
  • improving interdepartmental cooperation,
  • saving time, and
  • optimizing costs.

At Fraunhofer IAO, we have developed the Digital Engineering Lab for testing and developing products. The advantage is that it makes products and their production process tangible before they even exist in the real world – and does so along the entire process chain, starting with the idea and continuing through to product design and production.

We help our clients

  • identify innovative methods and practical IT tools that make product development processes leaner,
  • pinpoint areas for improvement in workshops and discussion with experts,
  • define tangible measures for increasing competitiveness,
  • develop a roadmap for implementing measures in a targeted manner, and
  • provide support throughout the entire implementation process.

Do you want to optimize your product development? Talk to our experts today!

Further information



Digital Engineering Lab

In Fraunhofer IAO’s Digital Engineering Lab – DELab for short – it is possible to experience products and their production before they actually exist. The focus of the work carried out in this “living lab” is the process chain from the idea for a new product through to planning the product’s manufacturing and assembly.