Creating the best possible interfaces between company and customer
Successful interaction between company and customer is a decisive competitive factor. For automation, IT applications play an important role. Optimally designed interfaces facilitate access to the company’s offers and provide customer satisfaction.
At Fraunhofer IAO, we examine and design customer contact channels. Our primary focal points include
- internet services such as service and communication platforms, social media, crowdsourcing or mobile solutions,
- points of sale,
- vending machine and kiosk systems,
- IT-supported service centers with or without interactive voice response systems, and
- IT support in customer branches, for instance through interactive technologies for self service, in showrooms, or collaborative working environments.
We offer holistic support for our clients in
- selecting and designing appropriate customer contact channels,
- making Big Data methods usable for customer contact,
- simulating and evaluating concepts before introducing them,
- specifically implementing the developed solutions, as well as
- ensuring uniform standards and control across all channels.
For customer relationship management (CRM), we rely on years of experience and numerous reference projects in the areas of trade, insurance, transport, banking, financial and medicine.
Would you like optimally designed interfaces to your customers? Let’s talk!