Strategic R&D management

Strategisches FuE-Management
Foto: Ludmilla Parsyak, © Fraunhofer IAO


Proactive research and development for a competitive edge

Establishing a clear research and development (R&D) roadmap helps companies to position themselves successfully in the long term, and allows them to identify and assess significant developments in technology, products and markets at an early stage. It also provides the ideal situation for planning customer-oriented solutions.

At Fraunhofer IAO, we have over 20 years of experience in R&D management. For our customers, we

  • carry out targeted trend analyses,
  • help them define, realign and adjust their R&D and technology strategies,
  • assist in implementing their R&D strategy and assess the KPIs to gauge success and
  • test how their research and development activities are integrated into their company organization and optimize this integration if necessary.

Given the dynamic way technologies and markets are developing, it’s worthwhile for companies to regularly reexamine their own strategies, and refine them if needed to create sustainable organizational and business development.

Is there scope to optimize the strategic direction of your company’s R&D management? Benefit from our expertise!

Further information


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Research and development environments

By creating the ideal conditions in which their employees can enhance their creative and innovative power, companies also generate an essential competitive advantage. At Fraunhofer IAO, we have a large stockpile of experience in designing workplaces in the R&D sector that we use to optimize innovation processes.


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Strategy development for technology companies

Innovative products and services rely on spotting technology trends in the market early on: companies have to position themselves strategically and organize themselves professionally. At Fraunhofer IAO, a multidisciplinary team helps knowledge and technology-based companies optimize their corporate development.


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Scenario-based strategic support

Companies undergoing strategic redevelopment can derive great benefit from considering alternative scenarios. We create systematic and scientifically based future projections for our customers to assist them in making strategic decisions about course policy, increase planning security and avoid making poorly-judged investments.