Scenario-based strategic support

Szenariobasierte Strategieunterstützung
Foto: Ludmilla Parsyak, © Fraunhofer IAO

 

Increasing planning security – avoiding poorly judged investments

When shaping strategy, companies benefit greatly from conceptual scenarios: We determine how developments may affect technology, markets or customers and simulate this using a variety of scenarios. These systematic and scientific future projections provide companies with a sound basis for setting their strategic course.

At Fraunhofer IAO, we help companies, research institutes and public institutions define their strategy. For our customers, we

  • carry out stakeholder analyses to systematically compile and evaluate trends and influencing factors in the relevant sectors,
  • determine key factors,
  • illustrate results using scenario techniques,
  • provide support for transferring and interpreting the scenarios,
  • collaborate with them to derive tangible courses of action for future products and services and
  • help determine what they need in terms of technology and expertise.

In developing and analyzing scenarios, we draw on tried-and-tested methods, state-of-the-art presentation environments and our many years of experience.

If you want to use scenario techniques to drive your strategy development forward, let’s take a look into the future of your sector together!

Further information

 

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Innovative products and services rely on spotting technology trends in the market early on: companies have to position themselves strategically and organize themselves professionally. At Fraunhofer IAO, a multidisciplinary team helps knowledge and technology-based companies optimize their corporate development.

 

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