Trend management

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Spotting and utilizing trends early on

Part of strategic corporate planning involves monitoring and evaluating current trends in technology, society and the marketplace. Still, the sheer pace of change and the ever increasing flood of information present small and medium-sized companies in particular with significant challenges.

At Fraunhofer IAO, we help our customers spot and tap into the potential of new developments. On behalf of our customers, we

  • assess the individual company’s situation,
  • systematically evaluate large quantities of data such as databases, scientific papers, press releases and patents,
  • identify and document relevant developments,
  • visualize these developments and help interpret them and
  • if desired, offer support while converting trend analyses into specific recommendations for action in the area of innovation management.

In our projects, we draw on unique tools and software solutions developed in-house. We can also draw on first-class technical expertise, years of experience and cross-sector know-how.

Do you want to spot important trends and new technologies early on? Take advantage of our trend research!

Further information


Related service

Technology management

Identifying, evaluating and shaping technology trends can give companies a significant competitive edge. At Fraunhofer IAO, we monitor technological market trends and seek out specific information tailored to our customers. We employ unique methods and data mining tools to systematically carry out large-scale data analysis to suit our customers’ needs, helping them to strategically align their technology management.