Optimum usability and user experience are USPs of interactive products and services. With the help of user-centric methods, we analyze and design systems for professional users and end users.
Intuitive and attractive products offer users a positive user experience (UX). An enjoyable and successful experience increases the emotional connection to these products and motivates users to continue using them. Our approach to UX design and evaluation is based on a sound scientific model that takes user needs into account and results by design in positive emotions.