Identifying and Exploiting Technology Potential
New technologies are generally the driving force behind the development and launch of new products, processes and services. That is why it is so important for companies to identify the technologies and trends that are relevant to them from an early stage and to correctly assess their potential.
We work on behalf of our clients to investigate how technologies are set to develop in the future and how they will align with future market requirements. One example of the support we can provide is the »Fraunhofer Technology Radar«, which companies can use to systematically identify new technologies and assess their applicability to the development of new products.
Making the leap from the technology to innovative products that can be successfully positioned in the market is a step that frequently requires new business models. We use a creative yet systematic process to develop and evaluate alternative business models that are optimally tailored both to the features offered by the technology and to the requirements and potential of the market.