Morgenstadt - City InsightsFraunhofer IAO Insights on today´s cities as future markets for system innovations?Cities provide the markets of tomorrowAlready today cities are the biggest entities of industrial and economic activity and the growth of urban populations is steadily increasing. By 2030 the number of people living in cities will rise to five billion, resulting in great challenges to infrastructure, economic development and life-quality induced by scarce resources, climate change and the mere number of people. Addressing the city of tomorrow and its markets therefore requires a new way of thinking for almost every industry sector. Conventional single-consumer-related products have to be replaced by integrated approaches forming whole urban systems: A new relationship of information, resources, products and users will lie at the heart of the innovation loop that cities have to master within the next decades. Fraunhofer develops solutions for future citiesIn anticipation of this development the Fraunhofer-Gesellschaft is launching a joint research initiative on the most important sectors for the cities of tomorrow – mobility, energy, communications, buildings, resources and governance. Together with industrial partners it will thereby lay the foundation for creating smart and sustainable system innovations for future cities. We invite industries and enterprises that want to shape future urban markets, to join this project in order to learn from global best practices today and to develop the smart and sustainable urban solutions of tomorrow. Project approach and frameworkThe joint research project »Morgenstadt - City Insights« is designed as enabler for new collaborations of industry and research in the task of transforming our cities into smart and sustainable environments. Therefore the current project stage scheduled for eighteen months and starting in May 2012 contains the following work packages:
Target groupsThe joint research project provides valuable information for different kinds of target groups. Relating to the previously identified research sectors mobility, energy, communications, buildings, resources and governance the initiative addresses the following industry stakeholders with an international or multinational focus:
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