Why trend analyses?

The speed at which economic, technological and social developments advance requires increasingly long-term, sustainable perspectives.

Only those who can recognise future-oriented topics and predict future developments are in a position to make well-founded decisions that stand the test of time and offer convincing solutions.

Our approach

Our foresight, monitoring and trend analyses enable the creation of innovative topics, thus clearly differentiating themselves from market research in several essential aspects.

First, we identify topic and opinion leaders and then detect relevant trends and developments in face-to-face discussions. We bring national and international experts together in networks, creating an information base that extends well beyond a snapshot.

Our survey results are structurally evaluated and can be verified using quantitative surveys. We have the infrastructure to simulate future scenarios under »laboratory conditions« and make them into experiences.

Our range of services

Our range of services includes foresight processes, which range from the identification and consolidation of future research and development fields to the execution of trend studies in defined market segments.

In particular, we offer the following services:

• Creation of expert networks and development of Delphi surveys
• Structuring discourses in order to include new topics
• Longitudinal analyses, panel surveys and topic monitoring
• Future workshops and development of visions
• Simulation of future scenarios under »laboratory conditions«
• Empirical studies and surveys