It is a matter of fact that companies rarely develop their new services in a systematic way and new concepts are not tested adequately. The result is that particularly cost-intensive improvement measures become necessary afterwards.

The Fraunhofer Institute for Industrial Engineering and its partners have therefore bundled their knowledge and experience into a unique »laboratory«. The ServLab offers solutions for various important objectives and tasks in the field of service, thereby facilitating an integrated analysis of people, technology and organization as well as the customer focus.

As a holistic platform, the ServLab is not only used to develop and design new and innovative services, but also offers a wide range of modern methods, techniques and technologies for testing, modelling and simulating these services in a realistic context. New services can, for instance, be visualized and tested using virtual reality, work organization measures and innovative interaction concepts can be developed as prototypes and learning enviroments can be created for company staff.


  • Sibylle Hermann

    Sibylle Hermann

    Service Management
    Fraunhofer IAO

    • Phone +49 711 970-2020
  • Thomas Meiren

    Thomas Meiren

    New Service Development
    Fraunhofer IAO

    • Phone +49 711 970-5116
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